Let's Get Down To Business

When considering to put your home on the market, several key things need to be discussed, planned, and implemented. Trust in a good Realtor to assist you throughout the entire process

Helping You Succeed

Planning and Preparation

Our first process is to discuss your selling situation. Why are you moving? When is ideal? I run comprehensive reports to best determine comparable homes in your area to better help us set a price point based on data and how your home's features compare to others around you. What updates have you made? How well have you kept up with the maintenance of your home? Together we put together a plan to show your home to its fullest potential. We discuss, in detail, any improvements that may be needed, maintenance items suggested to address, and budget associated.

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Marketing and Advertising

How people shop for a home has changed drastically due to technology.  Buyers now have access to many useful tools online in order to browse properties at any given time from the comfort of their couch.  I maximize the exposure of your home in multiple ways to ensure we reach every potential interest possible.  We take no shortcuts or make no assumptions that the three P's will bring a buyer: 1) putting it on the MLS (or BLC as we know it in the Indy area) 2) put a sign in the yard 3) pray it sells. We take strategic steps before we list and follow through with a specific marketing plan once listed to attract the most attention, driving traffic to your home.

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Here From Start to Finish

There are several stages during the selling process. From prepping to sell, staging furniture and decor (repurposing existing or bringing in a few pieces), signing documentation, offer negotiation, inspection, repairs, closing preparation, moving assistance, and everything between. I am here to guide you! I am very dedicated to the service I provide for my clients and understand that every transaction is unique. I take the time to ensure you feel fully informed and confident about the decisions being made from beginning to end. Your selling success is my success!

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Planning

Understanding your needs, wants and goals are incredibly important to me. Having that understanding helps me provide a great experience for you.  I take the time to thoroughly tour your home, viewing it as a buyer, as an Agent, and as a decorator/designer.  Being I have a background in interior design, I have the ability and experience to help show you ways in which we can really highlight the features of your home. My process includes providing you with very helpful and useful information....prepare for showings, pre-inspection checklist, and SO much more!

Marketing

Curious what my marketing plan looks like? This can and will be modified as needed, however below is the general template for every listing I am hired for. We have some secrets we don't share.....

OnlineBuyers search online....period. Your home is exposed to more than 200 real estate search websites, including all of the most commonly used: Zillow, Realtor.com, Redfin, Mibor, etc. This also includes the search function on every other brokerages sites as well.

PhotosUnless otherwise requested, I settle for nothing less than high quality professional photos. Believe me, buyers will absolutely know the difference between a cell phone snapshot and a professionally photographed image.

Unique Home Site: Your home receives its own unique property website, providing more visibility to buyers. I am also able to generate an additional unique webpage for your property that gets to the top of the Google search engine, guaranteed!

VideoEvery property has a YouTube video automatically generated utilizing photos published, adding music, a voice description, and a little text to highlight your home.  I can provide personalized videography dependent on the needs for the listing.

Social Media: We utilize Facebook and Instagram to engage potential buyers paid for by me. Your listing will be posted and "boosted" (targeted advertisement), as well as additional marketing and advertising for open houses.....speaking of which

Open Houses: Dependent upon your preferences and my suggestion regarding your unique property, I like to hold an open house at least the two first weekends, if we are not under contract, at a minimum because we get A) An additional way to market your home and B) I get face to face interaction with people touring your home which helps me get more honest and thorough feedback, versus what an Agent chooses to communicate after a showing.

Just Listed: For every property we order professional post cards that are sent to homes in and around your neighborhood so if someone has a friend, family, co-worker, who may have interest but they aren't actually shopping themselves, now they know about your home.

Centralized Showing Service: CSS is a convenient way for REALTORS to schedule showings on your home and is set up to automatically request feedback on any tours scheduled. You will also be furnished with a log in that can provide useful tools to keep you informed throughout the sale of your home.

Tracking Who Is Viewing: Through Mibor we have the ability to view reports that tell us how many times people are clicking on and viewing your home. This is incredibly powerful so we can determine if our price and advertising is grabbing the attention we want or do we need to shift gears in order to increase the interest.

Partnering/Relationships: I am connected to over 300 Agents just within the Scheetz organization, as well as over 2000 around Indianapolis from multiple brokerages. I will build momentum and anticipation on the listing of your home by sharing with these folks.

  • Ask me how we track your home activity, communicate that to you regularly, and how advanced technology helps makes the paperwork process of your transaction incredibly easy!

 

Giving You An Extraordinary Experience

My goal is to ensure you feel and know that I am with you every.step.of.the.way.  I make sure I am easily accessible, answering questions in a timely fashion.  I provide advice and guidance, but understand this is YOUR home and YOUR transaction so all decisions are ultimately YOURS. Trust that your best interest is always at heart.

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Kristin Bergunder
REALTOR
Carmel
(317) 376-3351  |  (317) 844-5111  |  RB1700064   |  kbergunder@c21scheetz.com

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